Total Unduplicated Reach And Frequency (TURF)

TURF is employed to assess the prospective effectiveness of product combinations, features, or marketing strategies. TURF analysis identifies the portfolio of items that maximizes appeal to the largest consumer base.

Benefits of TURF:
  •  Tailored real-time simulation tool
  •  Survey design using MaxDiff methodology
  •  Predefined analyses available for different inquiries

Applications of TURF

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