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Total Unduplicated Reach And Frequency (TURF)
TURF is employed to assess the prospective effectiveness of product combinations, features, or marketing strategies. TURF analysis identifies the portfolio of items that maximizes appeal to the largest consumer base.
Benefits of TURF:- Tailored real-time simulation tool
- Survey design using MaxDiff methodology
- Predefined analyses available for different inquiries
Applications of TURF
Which combination of new products achieves the broadest market coverage?
For 90% of consumers, the manufacturer should offer Combination 5, Combination 4, Combination 3, and Combination 2. These four product types collectively have the highest combined reach.
Which of my newly introduced products appeals to the largest consumer base?
Product 1 has the widest individual reach, reaching 65% of consumers, followed by Product 2 (42%) and Product 3 (29%).
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