Choice-Based Conjoint Analysis

A Choice-Based Conjoint Analysis (CBC) is used to assess preference, including the importance of attributes and willingness to pay. In CBC, participants are presented with choices between different products in a competitive setting, allowing for trade-off decisions. These decisions are then analyzed to understand how the likelihood of purchase is affected by various product attributes, such as brand, price, or technical features like a smartphone's battery life.

Benefits of CBC:
  •  User-friendly real-time market simulation tool
  •  Predefined analyses available for different inquiries

Applications of CBC

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