Our advertising partners may set these cookies on our site. These cookies enable these companies to create a profile of your interests and display relevant advertisements on other websites. They do not store personal information directly but rely on unique identifiers for your browser and internet device. Opting out of these cookies may result in less personalized advertising for you.
Maximum Difference Scaling (MaxDiff)
Maximum Difference Scaling (MaxDiff) is utilized to discern consumers' preferences regarding product attributes, advertising assertions, or brand elements. It aids in determining the priority of various items by prompting respondents to make comparisons among them.
Benefits of MaxDiff:- Offers recommendations for optimal survey structures
- User-friendly analyses and comparisons of subgroups
- Engaging approach for survey participants with gamification elements
Applications of MaxDiff
Which advertising taglines resonate most with consumers?
The supermarket slogans '1’ and ‘2’ are the most appealing to consumers.
Which product attributes hold the highest significance in the purchase decision?
‘23,' '22,' and '21' are the primary product features influencing car purchase decisions.
We believe in partnering with our clients
We are keen to connect with you and discover the next big insight for you
Contact us