Maximum Difference Scaling (MaxDiff)

Maximum Difference Scaling (MaxDiff) is utilized to discern consumers' preferences regarding product attributes, advertising assertions, or brand elements. It aids in determining the priority of various items by prompting respondents to make comparisons among them.

Benefits of MaxDiff:
  •  Offers recommendations for optimal survey structures
  •  User-friendly analyses and comparisons of subgroups
  •  Engaging approach for survey participants with gamification elements

Applications of MaxDiff

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