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What drives consumers to buy Mobile Phones
We assisted a global market research organization analyse the consumer attitudes towards purchasing and utilization of mobile phones and get the clarity of the growing market trends in mobile phones.
Online Method
Respondent with the age group of 18 years old and older, split 50:50 male to female
2500 interviews
North America , CA, FR, DE, Europe, ES, IT
The client used the survey results to produce a comprehensive analysis of consumer habits, the type of features they look for while purchasing a new mobile phone, as well as a competitive analysis among different brands.
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