Large Commercial Insurance Study

Dot
Objective
To assess where insurance companies stand in terms of customer-centric strategy, the current state, and future capabilities relating to customer centric strategy, expectations, planning and execution. The research also focused on topics like experience-centricity by design, and digitally enabled technology architecture among insurance companies.
Methodology
Online
Respondents
Director+ and involved in Customer service, CX, Marketing, Sales, or corporate development
Sample
500 Interviews
Geography
US, CAN, UK, DE, FR, CN, JP, and AU
Mindforce Differentiators
Looking at the scope of the survey, Mindforce recommended expanding the target audience to include departments like HR, Finance, CSR, Risk, and Procurement instead of focusing solely on traditional IT roles. The recommendation was duly approved by the client.
Result
The research helped the client gather insights about big players in insurance sector approach their customer-centric strategy, the current approach, challenges, future goals, and the road ahead. The client was able to identify the key areas of risk they must address in order to earn their customers' trust, the current benefits that come along with it, as well as primary focus areas and goals for the future relating to insight-driven strategies and action.

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