Key Driver Analysis

Key Driver Analysis (KDA) is employed to ascertain the significance of different drivers (e.g., features, attributes) on an outcome, such as brand affinity or purchase intent, to prioritize actions for enhancing that outcome. Common applications encompass research on brands, product concepts, or customer satisfaction.

Benefits of Key Driver Analysis:
  •  Obtain statistically robust outcomes instantly
  •  Option to select numerous outcomes and drivers
  •  Clear and comprehensible visual representations with actionable recommendations

Applications of Key Driver Analysis

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