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Bartenders study
We worked with one of the premium research firms to understand the different brands of distilled spirits that are served, recommended and are influencing customers. To get an idea about which distilled spirit brands are available at various bars
Online Method
Bartenders
8000 Interviews (1000 per country)
North America, Europe, Germany, France, Spain, India, Russia and Brazil
The research helped the client understand the generic demands for and use of various brands of distilled spirits, as well as identify popular brand characteristics.
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