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Data and Marketing Measurement Study
Objective
To understand the impact of privacy related changes on marketing, and awareness of new measurement and targeting techniques.
Methodology
CATI
Respondents
Leaders from Marketing Dept - Managers and above
Sample
25
Geography
Japan, India, China, Australia and Singapore
Mindforce Differentiators
Mindforce team made several structural change suggestions to simplify the screening questions which were adopted by the client during the questionnaire kick off discussion
Result
The client was able to gather detailed insights and the requisites for the new marketing platform from privacy and technology perspective.
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