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Brand Study
Objective
To assess spontaneous brand awareness and understand brand awareness of filling stations, electric fast charging locations, and charge cards among adult car owners
Methodology
Online
Respondents
EV and Hybrid Car owners
Sample
2000 Interviews
Geography
North America and Europe
Mindforce Differentiators
Mindforce helped the client in managing complex nested quotas on owners of EVs and Hybrid cars effectively which eventually helped in their analysis.
Result
The research helped the client in assessing the awareness of electric charging brands, customer value propositions and various aspects of user experience surrounding electric fast charging stations.
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